Tip of the Week – Broker Marketing With Stats

Brokers can use Infosparks to have regular discussions about market stats and ways to make the most of the data. Analyze trends together in order to identify new and niche markets during weekly office meetings with your agents.

Stats can absolutely help explain brokerage progress (or, gulp, stagnation) by comparing the broker’s pending sales and new listings counts to the total market to help measure success.

Manage seller returns and buyer costs by using stats to generate ideas on where to increase showings and open houses, or use market metrics to forecast home prices and dollar volume.

The possibilities are as endless as the number of possible graphs you can make in Infosparks, which is about 40 quintillion per location per metric! Give it a try.

You can access Infosparks on the Matrix Home screen in the External Links box, or by clicking on the Infosparks link when viewing any listing in the MLS.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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The summer is officially over and the peak selling season is waning. Median sale prices, pending sales and closings are all up in each NorthstarMLS area, while new listings and inventory are down.

How do the numbers look in your area?
Check out the infographics below that highlight housing statistics for each NorthstarMLS area through Sept. 19, 2016:

Click here for Brainerd stats.

Click here for St. Cloud stats.

Click here for Twin Cities (including Western Wis.) stats.

*All stats were pulled from Infosparks


Did You Know Archive Want to check out older Did You Know articles? Click here to view the archive of previous Did You Know articles on the NorthstarMLS Blog & Archive.

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Tip of the Week – Stats Button

Infosparks is a powerful and comprehensive stats program. But have you noticed there is a “Stats” button right in Matrix? Though not as comprehensive as Infosparks, it’s helpful when you just need some quick stats on your search results. Included are average and median market times, prices, finished square footage and price per square foot for up to 5,000 search results.

After running your search, click the blue “Stats” button on the button bar at the bottom of the screen, and select “Tabular.”

Your stats will display in price range groups and in total. Note the “Printer Friendly” button at the bottom if you want a copy to hand your client or file.

Here is a sample report for single family Ramsey County homes listed under $500K and sold in the last six months.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


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Tip of the Week – Custom Ranges in Infosparks

Most values are predefined, but you can customize your own values for some variables. When generic ranges for price or square footage just won’t get the job done, use the CUSTOM button to define your own limits. Build custom variable ranges in Infosparks and be the go-to agent in your specialized market!

Next to customizable variables, select CUSTOM to access the menu options. In the first drop-down, you can select which area’s ranges you would like to edit and customize. With an area selected, the existing prices will be in the editable text boxes. Simply type in your own values where you see fit.

Select “Custom Range” from the drop-down to start with a clean slate. Once all of the numbers are filled in and you would like to start over, select the “Clear” button found below the ranges to start clean again.

If nothing is selected in the first box of a paired range, the assumption will be “or Less.” If nothing is selected in the second box, the assumption will be “or More.” This allows for an infinite number of ranges to be charted.

When a custom range is in use, the CUSTOM button will appear underlined.

TRY IT OUT!


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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Tip of the Week – Versatility with Infosparks

As an agent, you are an expert in every area of your business – marketing, advertising, business development, sales, social media and more! Infosparks can help build your brand and business as a one-stop stats shop. Infosparks can help:

•  Leverage MLS data on the fly
•  Create stats that position you as the data expert in your market
•  Create custom reports for use in marketing and advertising campaigns (print and online!)
•  Pull up stats at events and open houses to demonstrate the speed with which you can access your resources
•  Print reports for handouts and displays at open houses or listing agreements
•  Use reports to strengthen bargaining power during negotiations
•  Manage client expectations in and out of the office with empirical data

TRY IT OUT!


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


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Tip of the Week – Rolling 12 Month

Because of their volatile nature, stats based on small geographic areas can appear distorted. Provide your clients with a realistic picture of smaller markets by adjusting for seasonality and small sample sizes.

By using the Rolling 12 Months calculation in Infosparks, you can educate buyers and sellers on basic fundamentals of statistics and provide meaningful information that can be used to make buying and selling decisions. The concept of rolling 12 months is quite simple. Each data point on the line graph represents 12 months of activity up to that point in time. The sample set will be larger for more meaningful trend analysis. Note how much smoother the line is when using the Rolling 12 Months calculation.

CLICK HERE TO TRY IT OUT!


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


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Tip of the Week
Get Immediate Stats from Infosparks 

Grab must-know information as needed with Infosparks. Data is updated daily with the most current stats and trends available from the MLS. A lot of stats are released monthly or quarterly with long lag times. With Infosparks, you can get what you need when you need it. Use it to:

  • Get the most current stats available in the market
  • Create up-to-date marketing pieces
  • Validate pricing decisions or negotiations
  • Impress clients while on the go

Display on your mobile device and use the SHARE button located above the line graph to send, export or download your stats.


(Click here or above to see a larger screen shot)


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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