Tip of the Week – Broker Marketing With Stats

Brokers can use Infosparks to have regular discussions about market stats and ways to make the most of the data. Analyze trends together in order to identify new and niche markets during weekly office meetings with your agents.

Stats can absolutely help explain brokerage progress (or, gulp, stagnation) by comparing the broker’s pending sales and new listings counts to the total market to help measure success.

Manage seller returns and buyer costs by using stats to generate ideas on where to increase showings and open houses, or use market metrics to forecast home prices and dollar volume.

The possibilities are as endless as the number of possible graphs you can make in Infosparks, which is about 40 quintillion per location per metric! Give it a try.

You can access Infosparks on the Matrix Home screen in the External Links box, or by clicking on the Infosparks link when viewing any listing in the MLS.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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The summer is officially over and the peak selling season is waning. Median sale prices, pending sales and closings are all up in each NorthstarMLS area, while new listings and inventory are down.

How do the numbers look in your area?
Check out the infographics below that highlight housing statistics for each NorthstarMLS area through Sept. 19, 2016:

Click here for Brainerd stats.

Click here for St. Cloud stats.

Click here for Twin Cities (including Western Wis.) stats.

*All stats were pulled from Infosparks


Did You Know Archive Want to check out older Did You Know articles? Click here to view the archive of previous Did You Know articles on the NorthstarMLS Blog & Archive.

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