The National listings search tool, FIND (from Move, Inc.), has been integrated into NorthstarMLS Matrix for years. Move Inc. (also owner of has recently switched FIND over to its Professional Search.

The main reason for this change is that the technology platform that the original FIND program was built upon is outdated. Because of this outdated platform, they could not make improvements to the product. They completely re-wrote the program (now called Professional Search) on the same platform upon which the public site is built. This allows them to take advantage of that user interface and use common resources (programmers) that can continue to improve Pro Search as they move forward.

You can access Professional Search from the “External Links” widget here on the Matrix Home screen. Or, click the House icon below the main photo on any listing full display:   

PLEASE NOTE: When you first click a link to Professional Search, you will be required to enter your email address. It should be just the one time, but they are still working out some kinks. Until then, you may need to enter it more than once.

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There is a common misconception that MLS’s make money off of broker/agent listings by selling them to third party companies. NorthstarMLS does not and never has sold agent listings to Zillow, Trulia or any other company. Period. Any listings appearing on these sites that are sent by NorthstarMLS is done so at the direction of the broker of the firms to which the agents/NorthstarMLS subscribers belong. Our role is a convenience for the broker in that listings they submit to the MLS are accurate, complete and up-to-date. This means that when Zillow or similar sites get NorthstarMLS feeds, they are getting almost “up to the minute” additions and changes that the broker (or their agent) do not have to re-enter and maintain. Also, we were able to negotiate fair display and other terms that individual brokers might not be able to get on their own. NorthstarMLS recently announced its involvement in the National Broker Public Portal initiative (BPP), which was founded by brokers all over the country along with MLS’s to create a consumer home search experience provided by real estate professionals, as opposed to media companies like Zillow and The BPP selected Homesnap as its technology provider and the Homesnap product is available today to more than 500,000 agents across the country through their MLS. NorthstarMLS is in that group.
Tagged with: , , , ,® is pleased to announce that it has launched the® “Member Value Reporting” benefit for users — this includes all NorthstarMLS subscribers!

This new free benefit provides detailed reporting to Agents and Brokers on the display performance of their listings on These new reports are accessible through the Control Panel.

As part of this free benefit from®, you’ll be able to get important information about your listing inventory that includes:

  • Search Results Impressions: See exactly how many times your home has shown up in the local search results on®
  • Listing Page Views: See how many times your listings have been viewed by buyers
  • Inquiries: See how many potential buyers have inquired about your listings

The report shows up to 12 months of data, and you’ll even have the ability to view activity on each individual listing in your inventory via Individual Listing Reports – reports designed to inform you, along with a version you can send via email to sellers.

Check out this flyer for more information on Member Value Reporting. If you have further questions on this new feature, refer to this FAQ guide. If you have questions or need support, contact Customer Care.

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The (Move, Inc.) is bringing its free workshop/event “Tech Savvy Agent Live” to the Twin Cities.

Date & Time: Tuesday, August 25, 9:00am to 12:30pm (Continental breakfast at 8:30am)

Cost: FREE! (registration required)

Location: Sheraton Bloomington Hotel (Grand Ballroom), 5601 West 78th Street, Bloomington MN, 55439

Details: Check out the event flier.

Register: To register (and learn more), go to


  • How top agents and teams close more Internet leads;
  • Build instant rapport with FSBO;
  • Best ways to approach expired listings;
  • Make open houses more productive.
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