Last quarter, the NorthstarMLS Rules and Regs department issued over 320 notices for listings with a photo missing – the most since Q2 of 2014. It’s a NorthstarMLS rule that a property photo must be uploaded within two business days of entering a listing. This goes for all property types except Lots and Land and properties listed with a status of Under Construction.
Ideally, a photo will be added at the time of the entry of the listing, but NorthstarMLS rules allow two business days in the event that is not possible.
It’s no secret that photos will greatly enhance the value of a listing to buyers and other agents. Often, a decision on whether to set up a showing is dependent on the property photos a potential buyer first looks at when house hunting.
Also, the nearly 5,000 broker and agent websites displaying the listing data are depending on the photo to make their site appear more professional and complete.
Other Reminders About Your Listing Photos:
- No text (regardless of message) allowed. Use photo captions for messages and photo descriptions.
- Unless you have permission from another MLS subscriber, don’t copy listing photos for your own use
- The photo may not be digitally altered (“Photoshopped”) to the point it no longer accurately reflects the property
- No broker/agent/builder signs, banners, marketing or any other type of promotional material is allowed in the photo.
- ICYMI: You can now upload 24 photos per listing with improved photo resolution.
Are you using your smartphone to capture your listing photos? In Part 3 of our ‘Winter Listing Photography Tips’, Teresa Boardman and John Walsh discuss why using a phone to snap listing photos may be convenient for agents, but it’s not always suggested.
Teresa works for Saint Paul Home Realty, pens articles for Inman News from time to time and has her own photography web site. John is an broker/agent for his own company, Walsh Real Estate, but lately has been focusing on his professional photography business.
Click here to watch Part 3 of Winter Listing Photo Tips
(Video length: 3 minutes 26 seconds)
Just in case you missed it, here’s Pt. 1 & 2 of our Winter Listing Photography Tips:
Click here to watch Part 1 of Winter Listing Photo Tips
(Video length: 4 minutes 25 seconds)
Click here to watch Part 2 of Winter Listing Photo Tips
(Video length: 4 minutes 12 seconds)
Local real estate agents and photography professionals John Walsh
and Teresa Boardman
share more of their listing photography tips in the second installment of “MLS Listing Photography Quick Tips.”
Click here to watch Part 2 (Video length: 2 minutes 38 seconds)
Didn’t catch Part 1? Watch it here.
The spring market is upon us and the cold weather seems to be finally
fizzling out. Now that the snow has melted, leaves are starting to form and the grass is greening. It’s a good time to snap pictures of your new listings, or maybe get some fresh shots – without the snow!
We sat down with John Walsh and Teresa Boardman — local real estate agents and photography professionals, as they shared some of their listing photography tips. Boardman works for Saint Paul Home Realty, pens articles for Inman News from time to time and has her own photography web site. Walsh is an broker/agent for his own company, Walsh Real Estate, but has been focusing on his professional photography business as of late.
Click here to watch Part 1.
(Video length: 2 minutes 4 seconds)
Property Photo Required
Property photos enhance the value of your listing to potential buyers, other agents and the abundance of websites that will display your listing. Photos are required for ALL listings except: Lots and Land, Under Construction, To Built/Floor Plan and Models. Ideally a photo will be added at the time of entry, but NorthstarMLS rules allow two business days in the event that is not possible. Photos are required regardless of the listing status (even if the listing is cancelled, goes pending, or the status is TNAS).
Reminders about your photos:
- No text (regardless of message) allowed.
- Do not copy photos from the listing of another participant without permission.
- The photo may not be digitally altered so that it no longer accurately reflects the property.
- The photo must be appropriate — nothing of obscene nature. Nothing that you wouldn’t post on your own professional real estate website.
- No broker/agent/builder signs or promotion allowed.