Tip of the Week – Broker Marketing With Stats

Brokers can use Infosparks to have regular discussions about market stats and ways to make the most of the data. Analyze trends together in order to identify new and niche markets during weekly office meetings with your agents.

Stats can absolutely help explain brokerage progress (or, gulp, stagnation) by comparing the broker’s pending sales and new listings counts to the total market to help measure success.

Manage seller returns and buyer costs by using stats to generate ideas on where to increase showings and open houses, or use market metrics to forecast home prices and dollar volume.

The possibilities are as endless as the number of possible graphs you can make in Infosparks, which is about 40 quintillion per location per metric! Give it a try.

You can access Infosparks on the Matrix Home screen in the External Links box, or by clicking on the Infosparks link when viewing any listing in the MLS.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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Tip of the Week: Agent Marketing with Stats

Have you tried Infosparks to create and share market activity in your area? It’s a NorthstarMLS core service that’s handy for reviewing up-to-date market stats, creating information-rich graphics and more, using NorthstarMLS data. You can access Infosparks on the Matrix Home screen in the External Links box, or by clicking on the Infosparks link when viewing any listing in the MLS.

By promoting yourself and your brand with data-rich products, market stats can help increase your credibility in the marketplace. Being able to reply to “How’s the market?” with ease and confidence, along with empirical evidence to back up your answer, creates an influential reputation and strengthens your negotiating power in the market.

Add stats to drip marketing campaigns. Promote properties and services by comparing your personal track record to the market. Example: “My homes sell in X fewer days than the market average of Y.”

Deeper interactions with facts will empower clients to make data-driven decisions, and it will be easier to connect with analytical personalities as well as to guide emotional decision makers.

Create stories that are universally understood by presenting market stats combined with your trend analysis to dominate your market!


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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