Earlier this past year, Down Payment Resource hosted a webinar for agents, “DPR Best Practices for Agents” — including how you can set up your own DPR Personal Marketing Tool on your real estate website, social sites and email signature.

And that’s just what local agent and NorthstarMLS subscriber Carrie Van Beusekom of Coldwell Banker Burnet (in Edina) did.

Before the webinar was over, Carrie copied her unique DPR link, chose a down payment icon and created her first business Facebook post highlighting down payment programs and how buyers can search for help with her new link.

Many buyers are unaware of or have no access to information about homeownership programs that could make their home purchase more affordable. As a NorthstarMLS subscriber, you have access to Down Payment Resource, a core service that helps you help your clients identify these programs. Check out Carrie’s story and consider adding your own DPR Personal Marketing Tool to your website!

Click here to read Carrie’s entire DPR story 

Down Payment Resource Archive Want to check out older DPR content? Click here to view the archive of previous DPR news, articles and other content on the NorthstarMLS Blog & Archive.

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TLC: A Whole New Way to Home Search

Have you tried adding a little TLC to your business? TLC, or True Lifestyle Cost, is a whole new way to home search. TLC is based on total homeownership costs. It goes way beyond a buyer’s home payment of PITI –principal, interest, taxes and insurance – to include energy bills, commuting expenses, maintenance costs, child care, and more – all those forgotten expense that become very real after one moves in.

Help your buyers discover a better way to search. Sign into you account and select TLC from the External Links. You’ll give you customers a better way to discover homes they truly can afford.

This brief overview video shows you how to get started. Give it a view and try TLC today!

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