As you may have noticed, the NorthstarMLS "Share My Listings Widget" is no longer able to post your listings to your Facebook business page because of recent changes made by Facebook. The Widget is an older program given to us years ago by another MLS and is no longer supported. It will continue to work for sharing your listings to other social media (such as Twitter). Until we can find an alternative, we have other ways available for you to share your listings on Facebook.

  1. Matrix has a "Share" button that you can click to retrieve a link to your listing to post on Facebook. Here is a link to a demo of these steps
    • Click the "My Matrix" tab and select "My Listings."
    • From the display drop-down, select "All Active and Coming Soon Listings."
    • Click the checkbox next to the listing you want to share.
    • Click the "Share" button. Copy the link from the pop-up window.
    • Paste the link into your Facebook business page.
  2. Homesnap mobile app: Tap the "Me" icon on the bottom right, then select "My Listings." Tap the listing you want to share, then select "Share This Listing." Select "Facebook" and follow the prompts.
  3. Homespotter mobile app: Select "My Listings" from the main menu. Tap to open the listing you want to share. Tap the Share icon on the bottom left of the screen. Select "Facebook" and follow the prompts.


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On Facebook? Become a Down Payment Insider!  Are you working with first-time homebuyers? Do you want to? Join Down Payment Resource’s new Down Payment Insiders Facebook Group for real estate pros interested in marketing ideas for reaching first-time homebuyers and understanding the ins and outs of down payment programs. This past May, we announced that NorthstarMLS subscribers now have access to a new lead-gen tool from Down Payment Resource called Down Payment Connect. It’s a new way to quickly match clients and prospects to down payment programs they may be eligible for. Click here to request to join the DPR Facebook community group today and start reaching first-time buyers!
Did You Know Archive Want to check out older Did You Know articles? Click here to view the archive of previous Did You Know articles on the NorthstarMLS Blog & Archive.
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Tip of the Week – Homesnap’s DIY Facebook Video Ads

Looking to improve your social media game? Homesnap (a NorthstarMLS mobile solution) has a new Facebook ad format tool for you to create short videos for use on your Facebook page. It’s called DIY Video Ads. You can now take your own videos and turn them into video Facebook ads in minutes.

Shoot walkthroughs of your listings, create a personal introduction for prospective clients, interview a happy client at closing, highlight a price cut, provide tips to buyers/sellers – however you choose to be creative! And then just upload the video, choose a style or animation, add a message, and Homesnap takes care of the rest. You can do all of this from your mobile device, too!

Note: *DIY Video Ads are only available through the latest version of the Homesnap Pro app on iPhones and iPads. Facebook Video Ads are not a core service – extra fees will apply to use this feature. 

Watch the video below to see how it works and start creating your own video ads on Facebook.

Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!

Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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Do you use social media to capture leads in your market? Homesnap just launched a valuable new marketing tool for agents: automated Facebook video ads. These personalized dynamic ads target specific zip codes so you can effectively engage potential clients in your farm area.

Top features include:
• Automatically updated weekly
• One-click monthly budgeting
• Instagram add-on
• Optimized lead page included
• Instant lead routing
• 24/7 reporting

Facebook Video Ads are not a core service — prices start at $3 per day with a minimum of $90 per month needed to be spent. The more money spent, the more the ZIP Code will be saturated. When building the video ad, you’ll be able to toggle back and forth the spend amount to see the increase or decrease of clicks and views for the video ad.

It takes less than 5 minutes to customize and set up a campaign, and then Homesnap takes care of the rest from there! Click here to browse the ads they created for you.

Homesnap Archive Want to check out older Homesnap content? Click here to view the archive of previous Homesnap news, articles and other content on the NorthstarMLS Blog & Archive.

To compare the features of the Homesnap Pro, HomeSpotter (formerly the NorthstarMLS app) and Matrix Mobile to see which one might be more beneficial to your real estate business, check out our handy NorthstarMLS Mobile Comparison Chart.

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We have just released a new version of the social media marketing toolkit Share My Listings (SMyL) Widget. If you have never used it, give it a try. It helps you to easily share your listings on nine different social media sites, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and Reddit. Other features include:

  • Template for posting to Craigslist
  • HTML email flyer tool, including analytics
  • iFrame tool for posting your listings on your blog or website
  • A custom URL and QR code for each of your Active listings
  • Click a button to find if your listing is on the major public portal websites
  • Upload your agent photo and select a theme

Here is a link to the documentation. Enhancements include an improved interface and a new three-column layout for your listings. You will find the Share My Listings Widget here on the Matrix Home page in the “External Links” box (about a third of the way down).

If you have questions, contact us at or 651-251-5456 (1-877-251-5455 toll-free outside the metro). We are available M-F, 8:00 to 5:00.

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Is Facebook an important marketing tool for you, or one you want to use more effectively?

Homesnap lets users pull the pictures and information about their listings directly into a platform that automatically creates an ad perfectly designed for Facebook’s dimensions and layout. You’ll need to login to from a computer (not the Homsnap Pro app on your mobile device) and then click the Sign In link in the top right of the page (if you’re not already logged in). Then scroll to the bottom of the page until you see three rows of options: Home Shoppers, Real Estate Agents and About Homesnap — in the row, Real Estate Agents, you’ll find the Facebook Ads link. Click on it.

There you will see your current listings and recent transactions using the same data Homesnap pulls from the NorthstarMLS database. From that page, you can place an order for an ad promoting your active listings or your recent sales. The best part? You don’t have to input any listing data or mess around with uploading and re-sizing photos. Homesnap does all that for you.

Facebook Ads are not free — prices start at $49, and increase depending on the target number of views and clicks you want.

Watch this brief video to learn more about Homesnap Pro Facebook Ads and how to get started them:

Don’t be left behind!
If you haven’t already, join your colleagues and discover how Homesnap Pro can help you stay connected on the go to the MLS, your colleagues and clients. Over 7,200 NorthstarMLS subscribers have downloaded the app since we introduced it last April. It’s free, so download the Homesnap Pro app for your smartphone and claim your profile today!

Homesnap Pro Archive Want to check out older Homesnap content? Click here to view the archive of previous Homesnap news, articles and other content on the NorthstarMLS Blog & Archive.

To compare the features of Homesnap Pro, the NorthstarMLS Mobile (powered by Homespotter) and Matrix Mobile to see which one might be more beneficial to your real estate business, check out our handy NorthstarMLS Mobile Comparison Chart.

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