Down Payment Programs 101: What Every Agent Needs to Know
Thursday, Sept. 13 from 11:30am-12:30pm

Unsure about working with buyers using grants, tax credits and other down payment help? The folks at Down Payment Resource have got you covered! Learn the basics about the three most common types of homeownership programs, how to find out who offers this help and what’s available across the country–and right in your backyard! Join DPR and take the first step towards educating more of your buyers about these opportunities. Register Now

Grow Your First-time Homebuyer Business
Thursday, Sept. 20 from 11:30am-12:30pm 

You know saving for a down payment is one of your buyers’ biggest obstacles. What if you could be a homeownership hero and show them there’s help available for down payment and closing costs? This webinar will show you how to start a conversation with more buyers by highlighting information about down payment programs in your marketing, website and social media. You’ll also learn how Down Payment Resource’s agent tool, Down Payment Connect, can match your clients to down payment programs in your market and generate leads right to your inbox. Register Now

*After registering, you will receive a confirmation email containing information about joining the webinar.

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With Down Payment Connect, NorthstarMLS subscribers get their own personalized link to a custom landing page that invites homebuyers to fill out a form and see if they are eligible for down payment programs in our market. It can be a powerful lead-gen tool for agents and valuable service for first-time buyers.

As an agent, you can add the link to your website, email signature, social media and Facebook ad campaigns. The video below walks you through how to embed the link and use it as a marketing tool.

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Last week, we announced that NorthstarMLS subscribers now have access to a new lead-gen tool from Down Payment Resource called Down Payment Connect.

It’s a new way to quickly match clients and prospects to down payment programs they may be eligible for. Whether you’ve already started using this tool or you just want to see how it works, Down Payment Resource is hosting a 30 minute webinar on Thursday, May 11 at Noon. More details below.

Down Payment Connect Webinar: Solving your buyers’ #1 problem
The down payment. Surveys and data consistently show it’s your buyers’ biggest obstacle to homeownership. And it’s reducing your pipeline of buyers. What will you do to prevent this challenge from slowing down your business?

Down Payment Connect matches your clients to the down payment programs in your market. And, it’s all part of your MLS membership. Use your personal down payment search page on websites, blogs, email signatures and social media. You promote your page and you keep all your leads. We’ll show you how to use Down Payment Connect and highlight creative marketing ideas for your landing page!

Click Here to Register for the Webinar

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Solve your buyers’ biggest problem with Down Payment Connect

Through our partnership with Down Payment Resource, NorthstarMLS subscribers have their own personal landing page and down payment assistance (DPA) program search–called Down Payment Connect. This lead-gen tool is free and available to all NorthstarMLS subscribers. Your clients and prospects want to know about these programs, and you can help them find this information.

Use Down Payment Connect on your websites, blogs, email signatures and social media. Live webinar training is available for this new feature on Thursday, May 11 at noon. But you can start using Down Payment Connect now!

Get started in 3 simple steps:

  1. Log into NorthstarMLS Matrix.
  2. Click Down Payment Resource (from the Home tab menu or External Links box) to open the member home page.
  3. At the top of the page, you’ll find your personalized Down Payment Connect link.

What’s new?

  • The name! Formerly known as the Personal Marketing Tool, Down Payment Connect has more focus on the homebuyer and how you can help connect them to valuable resources.
  • More marketing help, all in one place. Updated customizable flyers and other marketing tools. The best part is they are now all accessible from one place.
  • Facebook Group. Join the all new Down Payment Insiders Facebook Group. Get marketing ideas for reaching new buyers and understanding the latest about down payment programs.
  • Live webinar training: Don’t miss a new live webinar training on May 11 at noon. Register today.
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