According to 2017 loan data, 36% of mortgages across the largest U.S. cities were eligible for down payment help. Plus, the average down payment assistance benefit was $9,208. That means more than a third of buyers might be leaving money on the table!
The down payment ranks as the number one obstacle for potential homebuyers, and for some buyers, leaving money on the table could lead to them not being able to buy.
As a NorthstarMLS subscriber, you have access to Down Payment Resource, a core service that helps you help your clients identify these programs.
Down Payment Programs 101: What Every Agent Needs to KnowThursday, Sept. 13 from 11:30am-12:30pm
Unsure about working with buyers using grants, tax credits and other down payment help? The folks at Down Payment Resource have got you covered! Learn the basics about the three most common types of homeownership programs, how to find out who offers this help and what’s available across the country–and right in your backyard! Join DPR and take the first step towards educating more of your buyers about these opportunities. Register NowGrow Your First-time Homebuyer BusinessThursday, Sept. 20 from 11:30am-12:30pm
You know saving for a down payment is one of your buyers’ biggest obstacles. What if you could be a homeownership hero and show them there’s help available for down payment and closing costs? This webinar will show you how to start a conversation with more buyers by highlighting information about down payment programs in your marketing, website and social media. You’ll also learn how Down Payment Resource’s agent tool, Down Payment Connect, can match your clients to down payment programs in your market and generate leads right to your inbox. Register Now*After registering, you will receive a confirmation email containing information about joining the webinar.
A few weeks back, we announced that NorthstarMLS subscribers now have access to a new lead-gen tool from Down Payment Resource called Down Payment Connect. It’s a new way to quickly match clients and prospects to down payment programs they may be eligible for.
If you weren’t able to attend the free online training webinar last month, DPR recorded the webinar and you can now watch it on your own time. Click here or click the play button on the video below to view it.
Last week, we announced that NorthstarMLS subscribers now have access to a new lead-gen tool from Down Payment Resource called Down Payment Connect.
It’s a new way to quickly match clients and prospects to down payment programs they may be eligible for. Whether you’ve already started using this tool or you just want to see how it works, Down Payment Resource is hosting a 30 minute webinar on Thursday, May 11 at Noon. More details below.
Down Payment Connect Webinar: Solving your buyers’ #1 problem
The down payment. Surveys and data consistently show it’s your buyers’ biggest obstacle to homeownership. And it’s reducing your pipeline of buyers. What will you do to prevent this challenge from slowing down your business?
Down Payment Connect matches your clients to the down payment programs in your market. And, it’s all part of your MLS membership. Use your personal down payment search page on websites, blogs, email signatures and social media. You promote your page and you keep all your leads. We’ll show you how to use Down Payment Connect and highlight creative marketing ideas for your landing page!
Solve your buyers’ biggest problem with Down Payment Connect
Through our partnership with Down Payment Resource, NorthstarMLS subscribers have their own personal landing page and down payment assistance (DPA) program search–called Down Payment Connect. This lead-gen tool is free and available to all NorthstarMLS subscribers. Your clients and prospects want to know about these programs, and you can help them find this information.
Use Down Payment Connect on your websites, blogs, email signatures and social media. Live webinar training is available for this new feature on Thursday, May 11 at noon. But you can start using Down Payment Connect now!
Get started in 3 simple steps:
Log into NorthstarMLS Matrix.
Click Down Payment Resource (from the Home tab menu or External Links box) to open the member home page.
At the top of the page, you’ll find your personalized Down Payment Connect link.
The name! Formerly known as the Personal Marketing Tool, Down Payment Connect has more focus on the homebuyer and how you can help connect them to valuable resources.
More marketing help, all in one place. Updated customizable flyers and other marketing tools. The best part is they are now all accessible from one place.
Tip of the Week for 5/1 – What’s Your Down Payment Program Knowledge?
“Is there any down payment assistance programs out there that I qualify for?” It’s a common question many agents working with first-time buyers are likely hearing more frequently. But do you have the knowledge to provide them with a good answer?
Buyers Want Down Payment Info
According to a recent Down Payment Resource survey, 63 percent said they wished their agent or lender had provided info about down payment programs during the homebuying process, ranking higher than any other category. Only 18 percent of recent buyers said that their agent helped them learn about down payment options.
Today, more homebuyers are eager to do their own online research before engaging with an agent or lender. More than 50 percent of respondents said they had already researched down payment programs.
Help Connect the Dots
When a potential buyer has questions, it’s important that you’re aware of what is out there so you can help highlight opportunities available to them. When you build trust with first-time buyers, it can help you gain more leads.
DPR, a NorthstarMLS core service, can be used to connect buyers to potential down payment programs they may be eligible for. This two-minute video shows how to begin the process of checking your client’s down payment program eligibility and how to search through local programs that may be available.
You can view the entire survey and results from DPR here.
Down Payment Programs: The Basics Tuesday, April 12 from 11-11:30am >>> Register Now!
What is a down payment or homeownership program? How does it work?
• Most common down payment programs.
• The basics of tax credits, grants and other homebuyer opportunities
• How these programs differ
• The one thing they all have in common
DPR best practices for agents and loan officers Wednesday, April 20 from 11am-Noon>>> Register Now!
Learn the latest best practices and fresh ideas from your peers for promoting homeownership programs to serve more new buyers. Learn how Down Payment Resource can work for you in our region.
You’ll learn how to:
• Engage prospects with down payment programs
• Educate and connect with new buyers
• Begin marketing down payment programs online
• Gain new leads with social media
• Find lender and housing agency resources
Down Payment Resource Archive Want to check out older DPR content? Click here to view the archive of previous DPR news, articles and other content on the NorthstarMLS Blog & Archive.
Tip of the Week – Searching for DPR Eligible Homes in Matrix
Many buyers in today’s market have no idea that there are homebuying assistance programs out there that could make their home purchase more affordable – but they don’t have access to this information. That’s where you as their agent comes into play by using Down Payment Resource (DPR). Its a NorthstarMLS core service available to all MLS subscribers, and is an excellent tool for matching your homebuying clients with these programs. When you run a search in Matrix and you see the DPR logo on a listing, it means the property is eligible for an assistance program.
See how to search for homes in Matrix that are DPR eligible in just over two minutes by watching the video below!
Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to firstname.lastname@example.org. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!
Tips Archive Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.
Respondents in the latest National Association of REALTORS Profile of Buyers and Sellers said that saving for the down payment was the most difficult step in the home buying process. Data also shows that buyers aren’t overwhelmed by more information—they are consuming and using it to help move their home search forward. Many buyers are unaware of or have no access to information about homeownership programs that could make their home purchase more affordable. As a NorthstarMLS subscriber, you have access to Down Payment Resource, a core service that helps you help your clients identify these programs.
This video shows how to begin the process of checking your client’s down payment program eligibility and how to search through local programs that may be available to your clients. Give it a view, it’s just over two minutes long!