Earlier this past year, Down Payment Resource hosted a webinar for agents, “DPR Best Practices for Agents” — including how you can set up your own DPR Personal Marketing Tool on your real estate website, social sites and email signature.
And that’s just what local agent and NorthstarMLS subscriber Carrie Van Beusekom of Coldwell Banker Burnet (in Edina) did.
Before the webinar was over, Carrie copied her unique DPR link, chose a down payment icon and created her first business Facebook post highlighting down payment programs and how buyers can search for help with her new link.
Many buyers are unaware of or have no access to information about homeownership programs that could make their home purchase more affordable. As a NorthstarMLS subscriber, you have access to Down Payment Resource, a core service that helps you help your clients identify these programs. Check out Carrie’s story and consider adding your own DPR Personal Marketing Tool to your website!
Down Payment Resource Archive Want to check out older DPR content? Click here to view the archive of previous DPR news, articles and other content on the NorthstarMLS Blog & Archive.
Tip of the Week – DPR Customizable Flyers for Agents
A report that was published earlier this year suggested that 87 percent of U.S. homes qualify for down payment help. Down Payment Resource, a NorthstarMLS core service, is often used to generate leads and/or connect buyers to homeownership programs.
DPR has designed customizable marketing flyers (click to see an example) that agents can use to show buyers how they can help them find a down payment program in their market. Follow these simple steps to use one:
1. Click to download the flyer document — click here to browse the available templates.
2. Add your contact information, including website and phone number. Insert a photo – you can scale the photo to the size you’d like.
3. Save as a PDF document. (Select File/Save As/PDF)
4. Print, upload to your website and/or share on social media.
How can DPR help generate more leads for my real estate business?
Whether you are new to DPR, or have been using it since it was incorporated into the MLS in 2010, DPR can be a great lead generator for your business. You can begin searching for homes in your client’s target area using NorthstarMLS and quickly match them with available funding for down payment assistance. Any property listing in NorthstarMLS will display the DPR icon if a property is potentially eligible for payment assistance programs.
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