Tip of the Week – Functional “My Areas” in Infosparks

Let’s say you have a buyer that wants an Edina address but the income just isn’t quite lining up with that desire. What can you do? Infosparks can help you find other interesting options!

You know the market well, so you know that Hopkins and Saint Louis Park have an overall lower median sales price compared to Edina. You’ll obviously want to show those areas off, too. But you also know that there is a part of Edina amidst those other cities that might also be affordable.

You are also aware that these older suburbs have something akin to traditional city neighborhoods. A good home at a fair price can be obtained if a buyer is looking in the right place. So you open up Infosparks and draw a map using My Areas that looks something like this:

You call it “Hop-SLP-Edina-169” and place it next to the other three cities for comparison. Then, based on the specifications of your buyer, you specify single-family home, previously owned, traditional sale, 3 and 4 bedrooms to achieve this comparison:

Notice how the Hop-SLP-Edina-169 prices are all lower than the three stand-alone cities? As a buyer, wouldn’t you like to see your agent creating scenarios that can help you meet your dreams?

Once a “My Area” is created, it lives within your Profile to be drawn from later, so create subareas to your heart’s content to tell stronger stories about the sub-regions you know exist in the marketplace!

Click here for a printable (PDF) version of this Tip


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips Archive Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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Real estate experts say consumers focus on three major factors when searching for a home: Price, Beds and Baths.

But isn’t what most buyers are really looking for is a home they can afford? That’s the idea behind TLC or True Lifestyle Cost, an exciting core service from NorthstarMLS.

It helps you show consumers what it really can cost to own any home that’s listed on this MLS, and you can even give them side-by-side comparisons.

There’s a better, smarter way to search for homes using TLC and that means you have show consumers information that they can’t get from any other search, not even from Z-T-R!

Discover TLC: Sign in and click on “True Lifestyle Cost” on External Links today.


Want to learn more about True Lifestyle Costs (TLC)? 
Click here to check out a library of articles, videos and tutorials to help you get started using TLC, or to learn more about this great new MLS tool.

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You’ve seen her share personal financial advise on major network talk shows, so what does Suze Orman say is missing from today’s home search?
About half of what home buyers needs.

Suze notes that a mortgage is only about half of one’s housing costs.

Buyers need more insight in to the true cost of homeownership and now you can help them with a little TLC.

True Lifestyle Cost or TLC, is an exciting new core service from NorthstarMLS, available at no extra charge to you.

Exclusively available to consumers only from real estate agents and brokers – clients can easily and quickly search and compare homes based total housing costs, including commuting expenses, average utility bills, daycare cost, the number of people in the household and more.

Discover TLC: When you’re signed into Matrix, click on “True Lifestyle Cost” on External Links and check it out – today!


Want to learn more about True Lifestyle Costs (TLC)?
Click here to check out a library of articles, videos and tutorials to help you get started using TLC, or to learn more about this great new MLS tool.

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TLC, or True Lifestyle Cost, helps the technically challenged help home buyers search and compare homes based on a home’s total estimated costs, including commuting expenses, utility bills, day care services and more. All you have to do to create a free report for a home buyer, is sit down with them and fill in a form. Watch the one-minute video below for more details on how TLC can help your business!

Try TLC today and see how easy it is: When you’re in Matrix and click on “True Lifestyle Cost” on the External Links.


Want to learn more about True Lifestyle Costs (TLC)?
Click here to check out a library of articles, videos and tutorials to help you get started using TLC, or to learn more about this great new MLS tool.

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Tip of the Week – Compare Up To Four Areas At Once with Infosparks

(Click image above to see a larger version in a new window)

Did you know that you can compare up to four different geographic areas at once in Infosparks? All real estate is local and other surrounding local markets help paint a more detailed picture for buyers and sellers. Providing locational context can help:

•  Manage buyer expectations by comparing inventory and supply levels in neighboring markets
•  Help sellers set practical prices based on their neighborhood, not a larger geographic footprint
•  Gain invaluable insight about your market by comparing it to others near it

To add an area to Infosparks, click the + ADD AN AREA button — circled in the screen shot below.

TRY IT OUT!


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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