NorthstarMLS Clear Cooperation Policy effective March 1st

Last November, the National Associations of REALTORS® Board passed Policy 8.0, also known as the Clear Cooperation Policy (91% of its 800 Directors voted in favor). As a result, there are some changes to NorthstarMLS policy, effective March 1, 2020.

NorthstarMLS Policy
In response to NAR’s Clear Cooperation Policy, effective 3/1/2020, our Board of Directors has adopted the following:

In the event a Withheld (i.e. Office Exclusive) listing is publicly marketed during the term of the listing, then:

  • Within one (1) business day of marketing a property to the public, the listing broker must enter and submit the listing to the MLS for cooperation with other MLS Participants (Active, TNAS or Coming Soon status if not yet Pending/Sold).
  • Examples of public marketing include but are not limited to: Broker and other public websites, any digital marketing (such as email blasts), yard signs, fliers displayed in windows, private listing networks.
  • All Withhelds are now considered “Office Exclusives” that may not be publicly marketed (unless entered into the MLS for cooperation within one business day of marketing).
  • All listings still must be entered into the NorthstarMLS Add/Edit system within two business days of the Listing Agreement Date (or within one business day if public marketing starts on the Listing Agreement Date). Withhelds (office exclusives) still must be entered into the Add/Edit system in Withheld status within two business days of the Listing Agreement Date.
  • Fine for violation: $1,000 for first violation. Fines escalate for additional violations.
  • Exempt from this Policy: Commercial, Rental, and new construction developments with multiple properties (single family homes, condos, etc.).

More Information
While the above covers most of the basics, we have also created a Web page resource with more information, including answers to frequently asked questions. We recommend taking time to review this information.

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Are Your Clients Seeing “Coming Soon” Listings? We introduced Coming Soon Listing Status this past November. This status in Matrix allows you to pre-market your listing through the MLS for a limited time until it is ready for showings. If you send your clients Auto-Emails in NorthstarMLS Matrix, they will not receive Coming Soon listings in their Client Portal unless you select that Status in your search criteria. You might want to update any Auto-Emails you created before November if you want to include Coming Soon’s. Some Stats Since its release, over 600 listings entered in NorthstarMLS Matrix were listed as Coming Soon with an average length of seven days in the status before being moved to Active. Before you set a listing to Coming Soon Status, please ensure you are educated on how it works and its proper use. We have these materials to help you: You can also watch the quick video below to see how it works!
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Coming Soon Listing status on NorthstarMLS, which became available last week, allows you a head start on marketing your client’s listing until it’s ready to show.

Watch this quick video to see how it works!

Before you set a listing to Coming Soon Status, please ensure you are educated on how it works and its proper use. Check out our Coming Soon training materials to help you get started.

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At NorthstarMLS, we are frequently asked about “Coming Soon” Listings. As long as a seller-approved Withhold is entered into Add/Edit within the required two business days of the Listing Contract Date, that property may be marketed, including as “Coming Soon.”

There are, however, many other issues and considerations that you need to be aware of when marketing an off-MLS listing as Coming Soon. These include fiduciary duties, informed consent and antitrust/fair housing laws. The Minnesota Association of REALTORS published an excellent article on this topic last year. If you market or are considering marketing a listing as Coming Soon, it is well worth the read to ensure you are in compliance with the rules and laws outside the purview of NorthstarMLS.

Open and read/print MAR’s Coming Soon article here.

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Imagine being able to provide your clients with data on the total cost of home ownership from one resource. Coming soon, NorthstarMLS will offer “True Lifestyle Cost” (TLC) as a core service at no additional charge to you. In addition to the list price and tax costs available on the MLS, this tool will allow you to give home buyers the true cost of home ownership with adjustable expenses for many factors, such as commuting expenses, average utilities, daycare cost, number of people in household, etc.

Watch for more details coming soon!

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