Tip of the Week – Broker Marketing With Stats

Brokers can use Infosparks to have regular discussions about market stats and ways to make the most of the data. Analyze trends together in order to identify new and niche markets during weekly office meetings with your agents.

Stats can absolutely help explain brokerage progress (or, gulp, stagnation) by comparing the broker’s pending sales and new listings counts to the total market to help measure success.

Manage seller returns and buyer costs by using stats to generate ideas on where to increase showings and open houses, or use market metrics to forecast home prices and dollar volume.

The possibilities are as endless as the number of possible graphs you can make in Infosparks, which is about 40 quintillion per location per metric! Give it a try.

You can access Infosparks on the Matrix Home screen in the External Links box, or by clicking on the Infosparks link when viewing any listing in the MLS.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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There is a common misconception that MLS’s make money off of broker/agent listings by selling them to third party companies. NorthstarMLS does not and never has sold agent listings to Zillow, Trulia or any other company. Period.

Any listings appearing on these sites that are sent by NorthstarMLS is done so at the direction of the broker of the firms to which the agents/NorthstarMLS subscribers belong.

Our role is a convenience for the broker in that listings they submit to the MLS are accurate, complete and up-to-date. This means that when Zillow or similar sites get NorthstarMLS feeds, they are getting almost “up to the minute” additions and changes that the broker (or their agent) do not have to re-enter and maintain. Also, we were able to negotiate fair display and other terms that individual brokers might not be able to get on their own.

NorthstarMLS recently announced its involvement in the National Broker Public Portal initiative (BPP), which was founded by brokers all over the country along with MLS’s to create a consumer home search experience provided by real estate professionals, as opposed to media companies like Zillow and Realtor.com.

The BPP selected Homesnap as its technology provider and the Homesnap product is available today to more than 500,000 agents across the country through their MLS. NorthstarMLS is in that group.

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Did you miss one of the “10 Minutes with TrustFunds” webinars last month? No worries! Now you can view the same webinars that many other NorthstarMLS brokers and agents attended, on your own time. Both webinars were 10 minutes in length — one was tailored for brokers and one was tailored for agents. (Note: The total length of each video is longer than 10 minutes to accommodate a Q/A session at the end of each webinar — exit the video if you won’t wish to view that portion.)

TrustFunds is available as a core service through NorthstarMLS and all subscribers now have an active TrustFunds account – no login or setup is required. It’s a secure and convenient web-based service that allows buyers to simply and securely make their earnest money payment online and easily verify the status at anytime.

Broker? Click here to watch webinar.
Agent? Click here to watch webinar.


TrustFunds Archive Want to check out older TrustFunds content? Click here to view the archive of previous TrustFunds news, articles and other content on the NorthstarMLS Blog & Archive.

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Rules Roundup – Unauthorized Access to Listing Property

The temps are rising, the snow is melting and we recently entered Daylight Saving Time. The spring real estate market is about to be in full swing! Whether you represent the buyer or the seller, showing requests tend to increase as the temps climb. Remember to always arrange showings with the listing office before bringing clients out for showings even if the property is vacant. If a mistake occurs and you accidentally enter a property without an appointment, contact the listing agent immediately to let them know what happened. Respecting privacy and security is an important professional responsibility.

Entering any listed property without prior authorization is considered a Serious Violation and can come with a fine of $1,000. Continued repeat violations by the same agent can result in doubling of the last fine amount. An additional $1,000 fine can be assessed by your Association for a lockbox rule violation.

A recent comment from a NorthstarMLS user of this happening
“I have had a lot of this happening on my listings lately, and the agents do not think it is an issue, and nor do some of their brokers. Not only is it a violation of MLS and COE, but it is illegal and creates a huge liability for the agent if they or their client were to get hurt, etc.” 

Questions? Our rules & regs staff is here to help! If you have questions about NorthstarMLS rules and regs, contact us at help@northstarmls.com or call 651-251-3210.

Showing Etiquette This infographic illustrates some showing etiquette tips that we’ve received from agents, along with some plain common sense to help ensure a pleasant house hunting experience for everyone involved.


Submit Your Own Rules Roundup Question or Topic! Do you have a question or topic that you would like to see featured as a Rules Roundup article? We’ll supply the answers. Just send your idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Rules Roundup On Demand Want to check out older Rules Roundup topics? Click here to view an archive of previous Rules Roundup entries.

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