Two homes have the same features and same price, but which one is better for your buyer?

That’s a pretty subjective question, right? Not if you add a little TLC into the equation.

True Lifestyle Cost – an exciting core service from NorthstarMLS – helps you help home buyers search and compare homes based on the total estimated costs to own a home, including commuting expenses, utility bills, day care services and more.

TLC is simply a smarter way to search, allowing you to help your buyers see the entire picture.

Sign into Matrix and select ‘True Lifestyle Cost’ from the External Links box. You’ll give your customers a smarter way to find homes they truly can afford. Try TLC today!

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Car costs: It’s typically the second biggest expense home buyers encounter, and until recently it’s largely been a hidden expense. TLC or True Lifestyle Cost, an exciting core service from NorthstarMLS, helps you show consumers a calculation of their estimated total car expenses based on the specific car they drive, their commuting costs and neighborhood car insurance rates.

Discover TLC today — click on “True Lifestyle Cost” from the External Links in Matrix and help your buyers uncover hidden costs.

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Would you let a surgeon operate on you if she only had half the information? Yet today’s homebuyers typically focus on their loan total monthly payment, and that can be less than half their home costs.

Give your buyers TLC  – True Lifestyle Cost – an exciting core service from NorthstarMLS and there’s no extra charge to you.

Home buyers will be able to see and compare homes based on estimate total costs when searching for a home such as commuting expenses, utility bills, daycare cost, and more. You can give your buyer something they won’t be able to get from a Zillow search. It’s simply a smarter way to compare homes and neighborhoods.

Discover TLC: Click on “True Lifestyle Cost” from the External Links in Matrix and try TLC today!

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TLC: A Whole New Way to Home Search

Have you tried adding a little TLC to your business? TLC, or True Lifestyle Cost, is a whole new way to home search. TLC is based on total homeownership costs. It goes way beyond a buyer’s home payment of PITI –principal, interest, taxes and insurance – to include energy bills, commuting expenses, maintenance costs, child care, and more – all those forgotten expense that become very real after one moves in.

Help your buyers discover a better way to search. Sign into you account and select TLC from the External Links. You’ll give you customers a better way to discover homes they truly can afford.

This brief overview video shows you how to get started. Give it a view and try TLC today!

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Add a Little TLC to your Home Search!

True Lifestyle Cost (TLC) is a NorthstarMLS core service that helps you factor many variables above and beyond PMI to estimate a client’s true cost of home ownership.  With Spring market in full swing, agents looking to add more value to their client services, and a more user-friendly TLC interface coming soon, there has never been a better time to learn it and use it to your advantage.

Throughout the second half of April, we are offering quick 45-minute sessions with TLC expert Sherry McCormack.  Choose from any of the many dates/times/locations in the Twin Cities area and western Wisconsin below.  You’ll learn how to use the new interface, calculate TLC estimates for your clients, and add a TLC widget to your agent website to increase your leads.  Space is limited, so register today free of charge! (Note: Sessions at CB Burnet and Keller Williams are open to all agents regardless of brokerage.)

Tuesday, April 14
1:00 PM, Keller Williams Integrity, Elk River. To register, email Kwmc701@gmail.com
17205 Yale Street NW, Suite D, Elk River, MN 55330

3:00 PM, Keller Williams Premier, Wayzata. To register, email frontdesk600@kw.com.
215 Walker Ave So, Wayzata, MN 55391

Wednesday, April 15
9:00 AM, CB Burnet, Woodbury. To register, email ColdwellBankerUniversity@cbburnet.com.
576 Bielenberg Dr, Suite 100, Woodbury, MN 55125

11:00 AM, CB Burnet, Shoreview/North Oaks. To register, email ColdwellBankerUniversity@cbburnet.com.
100 Village Center Dr, North Oaks, MN 55127

1:00 PM, CB Burnet, Crocus Hill. To register, email ColdwellBankerUniversity@cbburnet.com.
821 Grand Avenue, St. Paul, MN 55105

Thursday, April 16
For the following three sessions, Click here to register via Web Portal (SPAAR/WWRA members only)
9:30 AM, St. Paul Area Association of Realtors
11:00 AM, St. Paul Area Association of Realtors
12:30 PM, St. Paul Area Association of Realtors
325 Roselawn Avenue East, St. Paul, MN 55117

2:00 PM, Keller Williams Integrity, Minneapolis. To register, email frontdesk537@kw.com.
1350 Lagoon Avenue, Suite 900, Minneapolis, MN 55408

Friday, April 17
9:00 AM, CB Burnet, Edina. To register, email ColdwellBankerUniversity@cbburnet.com.
7500 France Ave So, Suite 100, Edina, MN 55435

1:00 PM, CB Burnet, Eden Prairie.  To register, email ColdwellBankerUniversity@cbburnet.com.
11455 Viking Dr, Eden Prairie, MN 55344

Monday, April 20
11:00 AM, CB Burnet, Minnetonka. To register, email ColdwellBankerUniversity@cbburnet.com.
19400 Highway 7, Excelsior, MN 55331

1:00 PM, CB Burnet, Plymouth. To register, email ColdwellBankerUniversity@cbburnet.com.
4100 N Berkshire Ln, Plymouth, MN 55446

3:00 PM, Keller Williams Premier, Woodbury. No registration required.
659 Bielenberg Drive, Suite 100, Woodbury, MN 55125

Tuesday, April 21
9:00 AM, CB Burnet, Hudson.
1301 Coulee Road, Hudson, WI 54016 NOTE: This session has been canceled. 

To register for any of the following three MAAR sessions, visit www.igo2maar.com or call 952-908-2602.
1:00 PM, Minneapolis Area Association of Realtors
2:30 PM, Minneapolis Area Association of Realtors
4:00 PM, Minneapolis Area Association of Realtors
5750 Lincoln Drive, Minneapolis, MN 55436

Wednesday, April 22
11:00 AM, CB Burnet, Wayzata. To register, email ColdwellBankerUniversity@cbburnet.com.
201 Lake Street East, Wayzata, MN 55391

For the following three sessions, Click here to register via Web Portal (SPAAR/WWRA members only)
1:00 PM, St. Paul Area Association of Realtors
2:30 PM, St. Paul Area Association of Realtors
4:00 PM, St. Paul Area Association of Realtors
325 Roselawn Avenue East, St. Paul, MN 55117

Thursday, April 23
11:00 AM, CB Burnet, Highland Park. To register, email ColdwellBankerUniversity@cbburnet.com.
1991 Ford Parkway, St. Paul, MN 55116

1:00 PM, Keller Williams Integrity, Roseville. Click here to Register.
2680 Snelling Ave No, Roseville, MN 55113

Friday, April 24
11:00 AM, CB Burnet, Minneapolis Lakes. To register, email ColdwellBankerUniversity@cbburnet.com.
3033 Excelsior Blvd, Minneapolis, MN 55416

12:30 PM, Keller Williams Integrity, Edina. To register, email frontdesk876@kw.com.
7401 Metro Blvd, Suite 350, Edina, MN 55439

2:00 PM, CB Burnet, Minneapolis Lakes. To register, email ColdwellBankerUniversity@cbburnet.com.
3033 Excelsior Blvd, Minneapolis, MN 55416

Monday, April 27
9:00 AM, Keller Williams Classic, Maple Grove. Click here to register.
7365 Kirkwood Ct N, Suite 200, Maple Grove, MN 55369

11:00 AM, CB Burnet, White Bear Lake. To register, email ColdwellBankerUniversity@cbburnet.com.
4801 Highway 61, White Bear Lake, MN 55110

For the following three sessions, Click here to register via Web Portal (SPAAR/WWRA members only)
1:00 PM, St. Paul Area Association of Realtors
2:30 PM, St. Paul Area Association of Realtors
4:00 PM, St. Paul Area Association of Realtors
325 Roselawn Avenue East, St. Paul, MN 55117

Tuesday, April 28
9:00 AM, CB Burnet, Carver. To register, email ColdwellBankerUniversity@cbburnet.com.
510 N Chestnut Street, Suite 100, Chaska, MN 55318

11:00 AM, Keller Williams Integrity, Eagan. To register, email robbgrandt@kw.com (KW agents may register using Intranet.)
3464 Washington Drive, Eagan, MN 55122

Wednesday, April 29
11:00 AM, CB Burnet, Lakeville. To register, email ColdwellBankerUniversity@cbburnet.com.
10450 185th St. W, Suite 100, Lakeville, MN 55044

1:00 PM, CB Burnet, Minneapolis Parkway. To register, email ColdwellBankerUniversity@cbburnet.com.
5516 Lyndale Avenue So, Minneapolis, MN 55419

3:00 PM, Keller Williams Preferred, Lakeville. To register, email frontdesk265@kw.com (KW agents may register using Intranet.)
10515 165th St W, Lakeville, MN 55044

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The latest NorthstarMLS core service, True Lifestyle Cost (TLC) is getting national attention again with a Valentine’s Day twist. So far we have seen coverage of this “love your home” angle in Reuter’s, the Boston Globe and this one on Yahoo Finance (read why buying a home is a lot like dating!)  If you have not yet had a chance to check out TLC, watch our pre-recorded TLC webinar.

You can find TLC using the Home tab drop-down menu, the External Links box on this Matrix home screen, or the link beneath the photo on any Property Full display.

We hope you find TLC a useful tool for your clients, especially with the upcoming busy Spring market. Happy Valentine’s Day!

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Last week’s Star Tribune featured an article on NorthstarMLS’ newest core service offering, True Lifestyle Cost (TLC). The article describes how agents can use TLC to help their home-buying clients make better decisions and discover the true cost of home ownership.

Click here to read the article


Need help getting started with TLC? Check out this recorded webinar.

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NorthstarMLS’s new core service offering True Lifestyle Cost (TLC) continues to get media coverage. The weekend’s Pioneer Press features an interview with NorthstarMLS President John Mosey and Board Chair Claire Killen. In this Q&A format article, John and Claire describe how agents can use TLC to leverage “big data” and help their clients discover the true cost of home ownership. Read the article.

The story was also picked up nationally by Bloomberg Businessweek!

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Total Lifestyle Cost (TLC), NorthstarMLS’ newly added core service, is making national news sites. So far we have been picked up by Bloomberg/BusinessweekYahoo! FinanceSpoke and Morningstar News.

We encourage you to share this news on your social media and in your blogs. You can use it as an opportunity to offer a free report to potential clients on total home costs!

Watch for more TLC Webinars to be scheduled soon.

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Tip of the Week – Getting Started with True Lifestyle Cost (TLC)

This week’s tip shows you how to get started with the new NorthstarMLS service, True Lifestyle Cost (TLC). For single-family residential properties, this new tool – exclusively available from real estate agents and brokers – helps you show clients the true cost of homeownership with adjustable expenses for many factors, including commuting expenses, average utility bills, daycare cost, the number of people in the household and more.

TLC has prepared an under 4-minute video showing how to get the True Lifestyle Cost of a single family listing from within Matrix. It also shows how you can search for your client on the monthly True Lifestyle Cost.

Take a few minutes to watch the video here, and check out last week’s announcement of the TLC launch. Also, be sure to check out our schedule of more in-depth TLC live webinars to help get you started.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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