Tip of the Week – Searching for DPR Eligible Homes in Matrix

Many buyers in today’s market have no idea that there are homebuying assistance programs out there that could make their home purchase more affordable – but they don’t have access to this information. That’s where you as their agent comes into play by using Down Payment Resource (DPR). Its a NorthstarMLS core service available to all MLS subscribers, and is an excellent tool for matching your homebuying clients with these programs. When you run a search in Matrix and you see the DPR logo on a listing, it means the property is eligible for an assistance program.

See how to search for homes in Matrix that are DPR eligible in just over two minutes by watching the video below!


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips Archive Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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Respondents in the latest National Association of REALTORS Profile of Buyers and Sellers said that saving for the down payment was the most difficult step in the home buying process. Data also shows that buyers aren’t overwhelmed by more information—they are consuming and using it to help move their home search forward. Many buyers are unaware of or have no access to information about homeownership programs that could make their home purchase more affordable. As a NorthstarMLS subscriber, you have access to Down Payment Resource, a core service that helps you help your clients identify these programs.

This video shows how to begin the process of checking your client’s down payment program eligibility and how to search through local programs that may be available to your clients. Give it a view, it’s just over two minutes long!

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Tip of the Week – DPR Customizable Flyers for Agents

A report that was published earlier this year suggested that 87 percent of U.S. homes qualify for down payment help. Down Payment Resource, a NorthstarMLS core service, is often used to generate leads and/or connect buyers to homeownership programs.

DPR has designed customizable marketing flyers (click to see an example) that agents can use to show buyers how they can help them find a down payment program in their market. Follow these simple steps to use one:

1. Click to download the flyer document — click here to browse the available templates.
2. Add your contact information, including website and phone number. Insert a photo – you can scale the photo to the size you’d like.
3. Save as a PDF document. (Select File/Save As/PDF)
4. Print, upload to your website and/or share on social media.


How can DPR help generate more leads for my real estate business?
Whether you are new to DPR, or have been using it since it was incorporated into the MLS in 2010, DPR can be a great lead generator for your business. You can begin searching for homes in your client’s target area using NorthstarMLS and quickly match them with available funding for down payment assistance. Any property listing in NorthstarMLS will display the DPR icon if a property is potentially eligible for payment assistance programs.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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We’re excited to share the new Down Payment Resource experience!

As shown below (comparing old to new), the new Down Payment Resource icon for MLS’s now displays on NorthstarMLS listings that qualify for one or more homeownership programs. DPR also launched an improved search form designed to increase conversions.

You can also incorporate this feature into your website’s public-facing home search experience, set up your own personal marketing tool and use the DPR icon on your email signature – all drive new leads directly to you. And all at no additional cost as part of your NorthstarMLS core service. To learn how, click “DRP (Down Payment Resource)” in the External Links box here on the Matrix home screen, or from the Home tab drop-down menu. If you are already using DPR on your website or in your personal marketing, be sure to check out the new, more intuitive icons and messages that are available.

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87% of U.S. Homes Would Qualify for Down Payment Assistance

Did you know that many of your current potential home buying clients might qualify for a down payment assistance program? A recent analysis by Down Payment Resource (DPR) and RealtyTrac on the availability of down payment programs across the country found that 87 percent of U.S. homes qualify for down payment help.

You can view the full report here. Below are some of the key highlights taken from the analysis:

  • Out of more than 78 million U.S. single family homes and condos, more than 68 million (87 percent) would qualify for a down payment program.
  • The average amount of down payment assistance across all counties is $11,565.
  • At least one down payment program is available in all 3,143 U.S. counties, and more than 2,000 counties have more than 10 down payment programs available.
  • More than half of programs (54 percent) are Community Seconds, a second mortgage issued by an HFA or nonprofit organization with a very low or no interest rate.

How can DPR help generate more leads for my real estate business?
Whether you are new to DPR, or have been using it since it was incorporated into the MLS in 2010, DPR can be a great lead generator for your business. You can begin searching for homes in your client’s target area using NorthstarMLS and quickly match them with available funding for down payment assistance.

Any property listing in NorthstarMLS will display the DPR icon if a property is potentially eligible for payment assistance programs. If you have additional questions about DPR, contact them toll free at (877) 816-8050.

(Note: DPR can be accessed through links on the Matrix Home screen – in the External Links widget, or by hovering over the ‘Home’ tab and clicking ‘DPR’. If you would like to incorporate Down Payment Resource into your website, contact your Website developer or click here.)

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Tip of the Week – Down Payment Resource Center

Have you used Down Payment Resource to generate leads and/or connect buyers to homeownership programs lately? If so, then you likely noticed an improvement to the Personal Marketing Tool introduction page. The search page is now named to highlight the agent’s name and describe the service to potential buyers when they land on your DPR Resource Center. It’s now called the “AGENT NAME Down Payment Resource Center.

Here’s how it looks to homebuyers now:

(Click the screen shot to view a larger image in a new window)

DPR is accessible through NorthstarMLS Matrix and is a core service for all subscribers. Go to DPR from the Matrix Home tab. Then click the blue “Personal Marketing Tool” button.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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Are you a Cloud CMA subscriber? Down Payment Resource is now incorporated into Cloud CMA Reports. Added pages summarize down payment resources programs potentially available to help your client–a great service and conversation starter!

To learn more, watch this quick 1-minute video.

Down Payment Resource is a core service of NorthstarMLS, available from the External Links box on the Matrix home screen, and through individual displays in Matrix and the client portal.

Cloud CMA is not a core service of NorthstarMLS, but is available direct from the vendor at an additional cost. For more information, visit their website.

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Have you used Down Payment Resource to get down payment assistance for your buyers lately? Most buyers don’t know they can use down payment assistance to maximize their down payment. Nationwide, 70% of for-sale listings qualify for down payment assistance.

DPR is accessible through NorthstarMLS Matrix and is a core service for all subscribers. The infographic below illustrates how much buyers could save on their down payment when using a homebuyer program.

(Click on the infographic above to view a larger version)

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Have you used Down Payment Resource to get down payment assistance for your buyers lately? Check out these recent improvements that give DPR an updated look and feel. DPR is accessible through NorthstarMLS Matrix and is a core service for all subscribers.

Here’s what you can expect:
•    New mobile-friendly responsive design that adapts to any device or screen size
•    Improved search form highlights the number of matched programs
•    Fresh look and feel across all workflows
•    Simple MLS home page layout
•    Direct access to updated training videos and other resources

Watch this 45 second video to understand more about what DPR can do for you and your clients.

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This week we spotlight how DPR can help generate more leads for your business.

NorthstarMLS 2012 DPR Summary Report

Survey Question: How has DPR helped your business?

Key statistic: We learned that DPR has helped over 60 percent of those surveyed do at least one the following: closed one or more sale, scheduled a showing, wrote a contract offer, converted prospects to customers, or save time researching local homebuyer assistance programs. 

How can DPR help generate more leads for my real estate business?
Whether you are new to DPR, or have been using it since it was incorporated into the MLS in 2010, DPR can be a great lead generator for your business. You can begin searching for homes in your client’s target area using NorthstarMLS and quickly match them with available funding for down payment assistance.
Any property listing in NorthstarMLS will display the DPR icon if a property is potentially eligible for payment assistance programs.

How DPR Recently Helped a Local Agent
This could be you! Check out this case study with a local touch. With the help of DPR, Twin Cities Agent Brenda Hanson, was able to find a home and payment assistance program that best suited her buyers, Jared and Anna. Watch Jared and Anna share their home ownership story in this short video.

More Survey Results
Over the past couple of weeks, we spotlighted two other areas of the 2012 DPR Summary Report. Did you miss them? Check them out below:
DPR – Increase Your Leads
DPR – Training and Education

If you have additional questions about DPR, contact them toll free at (877) 816-8050.

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