Category: Down Payment Resource

Purchasing a home is likely the biggest investment a consumer will ever make in their lifetime. Yet, a recent Zillow survey found that potential homebuyers spend more time researching a car purchase (11 hours) and the same amount of time researching vacations (8 hours) as their home loan.

If you’re an agent working with a potential buyer, show them how quick and easy it is for them to check their down payment assistance eligibility and search for local programs in their area. A NorthstarMLS core service like Down Payment Resource is a great way to help your buying clients find down payment assistant programs that could help lower the price of their mortgage.

Giving buyers access to important information about down payment programs and loan solutions that can help them save on the cost of their home loan.

June DPR Stats for NorthstarMLS
From June 1, 2016 to June 30, 2016, 3,475 clients of NorthstarMLS agents clicked on the DPR icon of an eligible listing through the NorthstarMLS Client Portal (like in the screen shown below). Anytime there is a DPR icon, it means that the property may be eligible for a down payment program.

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Earlier this past year, Down Payment Resource hosted a webinar for agents, “DPR Best Practices for Agents” — including how you can set up your own DPR Personal Marketing Tool on your real estate website, social sites and email signature.

And that’s just what local agent and NorthstarMLS subscriber Carrie Van Beusekom of Coldwell Banker Burnet (in Edina) did.

Before the webinar was over, Carrie copied her unique DPR link, chose a down payment icon and created her first business Facebook post highlighting down payment programs and how buyers can search for help with her new link.

Many buyers are unaware of or have no access to information about homeownership programs that could make their home purchase more affordable. As a NorthstarMLS subscriber, you have access to Down Payment Resource, a core service that helps you help your clients identify these programs. Check out Carrie’s story and consider adding your own DPR Personal Marketing Tool to your website!

Click here to read Carrie’s entire DPR story 


Down Payment Resource Archive Want to check out older DPR content? Click here to view the archive of previous DPR news, articles and other content on the NorthstarMLS Blog & Archive.

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 Upcoming live webinars

Down Payment Programs: The Basics
Tuesday, April 12 from 11-11:30am >>> Register Now!

What is a down payment or homeownership program? How does it work?

You’ll learn:
• Most common down payment programs.
• The basics of tax credits, grants and other homebuyer opportunities
• How these programs differ
• The one thing they all have in common

DPR best practices for agents and loan officers
Wednesday, April 20 from 11am-Noon>>> Register Now!

Learn the latest best practices and fresh ideas from your peers for promoting homeownership programs to serve more new buyers. Learn how Down Payment Resource can work for you in our region.

You’ll learn how to:
• Engage prospects with down payment programs
• Educate and connect with new buyers
• Begin marketing down payment programs online
• Gain new leads with social media
• Find lender and housing agency resources


Down Payment Resource Archive Want to check out older DPR content? Click here to view the archive of previous DPR news, articles and other content on the NorthstarMLS Blog & Archive.

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Tip of the Week – Searching for DPR Eligible Homes in Matrix

Many buyers in today’s market have no idea that there are homebuying assistance programs out there that could make their home purchase more affordable – but they don’t have access to this information. That’s where you as their agent comes into play by using Down Payment Resource (DPR). Its a NorthstarMLS core service available to all MLS subscribers, and is an excellent tool for matching your homebuying clients with these programs. When you run a search in Matrix and you see the DPR logo on a listing, it means the property is eligible for an assistance program.

See how to search for homes in Matrix that are DPR eligible in just over two minutes by watching the video below!


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips Archive Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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Respondents in the latest National Association of REALTORS Profile of Buyers and Sellers said that saving for the down payment was the most difficult step in the home buying process. Data also shows that buyers aren’t overwhelmed by more information—they are consuming and using it to help move their home search forward. Many buyers are unaware of or have no access to information about homeownership programs that could make their home purchase more affordable. As a NorthstarMLS subscriber, you have access to Down Payment Resource, a core service that helps you help your clients identify these programs.

This video shows how to begin the process of checking your client’s down payment program eligibility and how to search through local programs that may be available to your clients. Give it a view, it’s just over two minutes long!

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Webinar: Down Payment Resource – Best Practices for Agents

Did you know Minnesota has over 50 home ownership programs available, while Wisconsin has 48. This infographic “debunks” 5 common myths about down payments and programs, and also highlights homeownership programs by state.

Down Payment Resource, a NorthstarMLS core service that matches clients and properties to available programs, is hosting a free webinar on Wednesday, Jan. 20 at 12PM.

Learn the latest best practices and fresh ideas on how to use Down Payment Resource to reach more new buyers. Find out what your peers are doing and how it can work in your market. We’ll also provide a review of the latest features and updates in DPR.

This webinar will cover:
• Using DPR to engage prospects
• Steps to nurture and mature the prospect
• Adding DPR into your pages and sites
• DPR + social media
• DPR lender and housing agency resources
• Latest on DPR

Click here to register for the Webinar

Tip of the Week – NorthstarMLS Core Services

Did you know that there are over 20 NorthstarMLS Core Services? These are the applications and services that are included with your MLS fees at no additional charge — which include Matrix, Realist, BookAShowing, Add/Edit, Infosparks and more.

You can view all NorthstarMLS Core Services here

Additional Tools & Services
NorthstarMLS® contracts with a number of 3rd party vendors who provide additional value-add services to NorthstarMLS users. NorthstarMLS provides a data feed to these vendors. They incorporate the data into their products and market them to NorthstarMLS users for an additional fee. Click here to see a list of all the vendors who currently have a data feed.

Please Note: NorthstarMLS does not endorse any of these products/services, nor do we provide technical support for them. We enable their use in our market through the MLS data feed. Purchase of any of these additional tools is your business decision. Contact them directly to learn more about and purchase their products.

Need a little Extra Guidance of the NorthstarMLS System?
Check out the NorthstarMLS YouTube Channel! You can go online quickly learn how to use some of the NorthstarMLS® core services, and even learn some tips and tricks for them.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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Tip of the Week – DPR Customizable Flyers for Agents

A report that was published earlier this year suggested that 87 percent of U.S. homes qualify for down payment help. Down Payment Resource, a NorthstarMLS core service, is often used to generate leads and/or connect buyers to homeownership programs.

DPR has designed customizable marketing flyers (click to see an example) that agents can use to show buyers how they can help them find a down payment program in their market. Follow these simple steps to use one:

1. Click to download the flyer document — click here to browse the available templates.
2. Add your contact information, including website and phone number. Insert a photo – you can scale the photo to the size you’d like.
3. Save as a PDF document. (Select File/Save As/PDF)
4. Print, upload to your website and/or share on social media.


How can DPR help generate more leads for my real estate business?
Whether you are new to DPR, or have been using it since it was incorporated into the MLS in 2010, DPR can be a great lead generator for your business. You can begin searching for homes in your client’s target area using NorthstarMLS and quickly match them with available funding for down payment assistance. Any property listing in NorthstarMLS will display the DPR icon if a property is potentially eligible for payment assistance programs.


Submit Your Own Tip! Do you have a question that you would like to see featured a Tip of the Week? Or maybe you have your own tip you would like to share with other NorthstarMLS users. Send your question or idea to tips@northstarmls.com. We will use one submission each month and the winner will receive a $30 Caribou Coffee gift card!


Tips On Demand Want to check out older Tip of the Week topics? Click here to view an archive of previous Tip of the Week entries.

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We’re excited to share the new Down Payment Resource experience!

As shown below (comparing old to new), the new Down Payment Resource icon for MLS’s now displays on NorthstarMLS listings that qualify for one or more homeownership programs. DPR also launched an improved search form designed to increase conversions.

You can also incorporate this feature into your website’s public-facing home search experience, set up your own personal marketing tool and use the DPR icon on your email signature – all drive new leads directly to you. And all at no additional cost as part of your NorthstarMLS core service. To learn how, click “DRP (Down Payment Resource)” in the External Links box here on the Matrix home screen, or from the Home tab drop-down menu. If you are already using DPR on your website or in your personal marketing, be sure to check out the new, more intuitive icons and messages that are available.

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John Mosey, NorthstarMLS president and CEO, was quoted in a recent article by U.S. News & World Report. The article titled “How to Begin Investing in Real Estate,” also mentions Down Payment Resource and True Lifestyle Cost (TLC), two core services of NorthstarMLS.

Click here to read the story.

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