At NorthstarMLS, we are frequently asked about “Coming Soon” Listings. As long as a seller-approved Withhold is entered into Add/Edit within the required two business days of the Listing Contract Date, that property may be marketed, including as “Coming Soon.”
There are, however, many other issues and considerations that you need to be aware of when marketing an off-MLS listing as Coming Soon. These include fiduciary duties, informed consent and antitrust/fair housing laws. The Minnesota Association of REALTORS published an excellent article on this topic last year. If you market or are considering marketing a listing as Coming Soon, it is well worth the read to ensure you are in compliance with the rules and laws outside the purview of NorthstarMLS.