Why Do My Listings Not Appear on Zillow Group Sites?

If your brokerage participates in the optional NorthstarMLS data feed to Zillow and Trulia, your listings may still not make it to the sites. That is very likely because, on the Listing Input Form, you selected “No” for the field “Allow Auto Valuation Display?” (page 3, field #322, SFR).

On all Zillow and Trulia listings, they display a Zestimate, their proprietary auto-valuation. Zillow Group does not allow an option to display a listing without it. Therefore, if you selected “No” to allowing Auto Valuation, NorthstarMLS must exclude it from the Zillow Group data feed.

If it’s important to your seller that their listing appear on both Zillow and Trulia, review the Auto Valuation Display option with them. If they agree to change the response to “Yes,” change it on the listing in Add/Edit, and then it will automatically be included in the Zillow Group feed in their next data refresh. If the Allow Auto Valuation Display selection is switched from No to Yes before 6am PST, the listing addition will be reflected in that day’s data refresh at 6am PST – if afterwards, it will be reflected the next morning at 6am.


If you are unfamiliar with the NorthstarMLS data feed to Zillow Group, click here for last year’s announcement outlining the very favorable terms we negotiated, and how it works. If you do not know whether your brokerage participates, ask your broker or contact our Help Desk at help@northstarmls.com or Zillow Group at LA@zillowgroup.com.

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