Category: Down Payment Resource

According to 2017 loan data, 36% of mortgages across the largest U.S. cities were eligible for down payment help. Plus, the average down payment assistance benefit was $9,208. That means more than a third of buyers might be leaving money on the table! 

The down payment ranks as the number one obstacle for potential homebuyers, and for some buyers, leaving money on the table could lead to them not being able to buy. 

As a NorthstarMLS subscriber, you have access to Down Payment Resource, a core service that helps you help your clients identify these programs.

There are down payment assistance programs. Some of them help with down payments and closing costs. Eligibility depends upon several factors including the location of the home.

Check here to see if your buyer may be eligible for down payment assistance. 


The DPR icon appears with "Find Down Payment Help" on potentially eligible listings in your clients' Portal as shown above.

For you in NorthstarMLS Matrix, this icon  is on listings where down payment help is potentially available.

Both you and your clients can click on these DPR icons on listings for information. 

If you want to learn more about how DPR can help your real estate business, sign up for a free webinar or check out this recorded training video

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Down Payment Programs 101: What Every Agent Needs to Know Thursday, Sept. 13 from 11:30am-12:30pm Unsure about working with buyers using grants, tax credits and other down payment help? The folks at Down Payment Resource have got you covered! Learn the basics about the three most common types of homeownership programs, how to find out who offers this help and what’s available across the country–and right in your backyard! Join DPR and take the first step towards educating more of your buyers about these opportunities. Register Now Grow Your First-time Homebuyer Business Thursday, Sept. 20 from 11:30am-12:30pm  You know saving for a down payment is one of your buyers’ biggest obstacles. What if you could be a homeownership hero and show them there’s help available for down payment and closing costs? This webinar will show you how to start a conversation with more buyers by highlighting information about down payment programs in your marketing, website and social media. You’ll also learn how Down Payment Resource’s agent tool, Down Payment Connect, can match your clients to down payment programs in your market and generate leads right to your inbox. Register Now *After registering, you will receive a confirmation email containing information about joining the webinar.
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With Down Payment Connect, NorthstarMLS subscribers get their own personalized link to a custom landing page that invites homebuyers to fill out a form and see if they are eligible for down payment programs in our market. It can be a powerful lead-gen tool for agents and valuable service for first-time buyers.

As an agent, you can add the link to your website, email signature, social media and Facebook ad campaigns. The video below walks you through how to embed the link and use it as a marketing tool.

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This past May, we announced that NorthstarMLS subscribers now have access to a new lead-gen tool from Down Payment Resource called Down Payment Connect. It’s a new way to quickly match clients and prospects to down payment programs they may be eligible for.

If you haven’t tried it yet, the video below will get you started with Down Payment Connect and show you how to find your personalized link that connects you to your Down Payment Connect dashboard. After that, you’ll have access to a personalized down payment search form that can connect potential home buyers to down payment programs they may qualify for. It can be a great lead generation tool.

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On Facebook? Become a Down Payment Insider! 

Are you working with first-time homebuyers? Do you want to? Join Down Payment Resource’s new Down Payment Insiders Facebook Group for real estate pros interested in marketing ideas for reaching first-time homebuyers and understanding the ins and outs of down payment programs.

This past May, we announced that NorthstarMLS subscribers now have access to a new lead-gen tool from Down Payment Resource called Down Payment Connect. It’s a new way to quickly match clients and prospects to down payment programs they may be eligible for.

Click here to request to join the DPR Facebook community group today and start reaching first-time buyers!


Did You Know Archive Want to check out older Did You Know articles? Click here to view the archive of previous Did You Know articles on the NorthstarMLS Blog & Archive.

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DPR Training Video Now Available

A few weeks back, we announced that NorthstarMLS subscribers now have access to a new lead-gen tool from Down Payment Resource called Down Payment Connect. It’s a new way to quickly match clients and prospects to down payment programs they may be eligible for.

If you weren’t able to attend the free online training webinar last month, DPR recorded the webinar and you can now watch it on your own time. Click here or click the play button on the video below to view it.

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Last week, we announced that NorthstarMLS subscribers now have access to a new lead-gen tool from Down Payment Resource called Down Payment Connect.

It’s a new way to quickly match clients and prospects to down payment programs they may be eligible for. Whether you’ve already started using this tool or you just want to see how it works, Down Payment Resource is hosting a 30 minute webinar on Thursday, May 11 at Noon. More details below.

Down Payment Connect Webinar: Solving your buyers’ #1 problem
The down payment. Surveys and data consistently show it’s your buyers’ biggest obstacle to homeownership. And it’s reducing your pipeline of buyers. What will you do to prevent this challenge from slowing down your business?

Down Payment Connect matches your clients to the down payment programs in your market. And, it’s all part of your MLS membership. Use your personal down payment search page on websites, blogs, email signatures and social media. You promote your page and you keep all your leads. We’ll show you how to use Down Payment Connect and highlight creative marketing ideas for your landing page!

Click Here to Register for the Webinar

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Solve your buyers’ biggest problem with Down Payment Connect

Through our partnership with Down Payment Resource, NorthstarMLS subscribers have their own personal landing page and down payment assistance (DPA) program search–called Down Payment Connect. This lead-gen tool is free and available to all NorthstarMLS subscribers. Your clients and prospects want to know about these programs, and you can help them find this information.

Use Down Payment Connect on your websites, blogs, email signatures and social media. Live webinar training is available for this new feature on Thursday, May 11 at noon. But you can start using Down Payment Connect now!

Get started in 3 simple steps:

  1. Log into NorthstarMLS Matrix.
  2. Click Down Payment Resource (from the Home tab menu or External Links box) to open the member home page.
  3. At the top of the page, you’ll find your personalized Down Payment Connect link.

What’s new?

  • The name! Formerly known as the Personal Marketing Tool, Down Payment Connect has more focus on the homebuyer and how you can help connect them to valuable resources.
  • More marketing help, all in one place. Updated customizable flyers and other marketing tools. The best part is they are now all accessible from one place.
  • Facebook Group. Join the all new Down Payment Insiders Facebook Group. Get marketing ideas for reaching new buyers and understanding the latest about down payment programs.
  • Live webinar training: Don’t miss a new live webinar training on May 11 at noon. Register today.
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Tip of the Week for 5/1 – What’s Your Down Payment Program Knowledge?  

“Is there any down payment assistance programs out there that I qualify for?” It’s a common question many agents working with first-time buyers are likely hearing more frequently. But do you have the knowledge to provide them with a good answer?

Buyers Want Down Payment Info
According to a recent Down Payment Resource survey, 63 percent said they wished their agent or lender had provided info about down payment programs during the homebuying process, ranking higher than any other category. Only 18 percent of recent buyers said that their agent helped them learn about down payment options.

Today, more homebuyers are eager to do their own online research before engaging with an agent or lender. More than 50 percent of respondents said they had already researched down payment programs.

Help Connect the Dots
When a potential buyer has questions, it’s important that you’re aware of what is out there so you can help highlight opportunities available to them. When you build trust with first-time buyers, it can help you gain more leads.

DPR, a NorthstarMLS core service, can be used to connect buyers to potential down payment programs they may be eligible for. This two-minute video shows how to begin the process of checking your client’s down payment program eligibility and how to search through local programs that may be available.

You can view the entire survey and results from DPR here.

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Down Payment Resource (a NorthstarMLS core service) was recently named one of 2017’s most innovative technology companies by HousingWire TECH100. DPR received the honor for its ability to automate the process of matching buyers and properties to more than 2,400 available homebuyer programs.

In 2016, visitors to DownPaymentResource.com increased by 122% and down payment program searches completed increased 39%, according to the HW article.

Currently, 52% of Active SF Residential listings on NorthstarMLS Matrix display the DPR flag, which means the listing is potentially eligible for a down payment program.

View the full list of HW’s TECH100 winners here.

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