Searching for Available Heat Types in Matrix 

Did you know there are 16 searchable heating types for listings in NorthstarMLS Matrix? If you have a client looking for a specific type of heating, you can run a search in Matrix and provide a quick answer.

To find heating types, add Heating to your search from the Additional Fields. Scroll through the list to see the available heat types and click to select a heating type for your search.

The most common type is forced air. Our infographic shows each type of heating and the percentage of homes currently listed in the MLS that have it.

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As a real estate professional scheduling showings, open houses and managing feedback, ShowingTime (a NorthstarMLS core service) is likely one of your most essential applications. In 2017, ShowingTime helped schedule 37,314,054 appointments nationwide and thanks to your feedback along the way, they’ve made many improvements – including a simpler interface.

We’ll always keep you up-to-date on ShowingTime news and enhancements, but if you’d like more resources, we have some good suggestions below.

Helpful ShowingTime Resources
Check out the ShowingTime Blog for news, updates, tips, etc. Additionally, you can subscribe to the ShowingTime eNewsletter to receive fresh content, best practices and new ideas on showings, feedback, market reports and more.

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Did you know that in 2017, the typical age of a buyer rose to 45 and the typical home seller was 55 years old? The National Association of Realtors® recently conducted its annual survey of recent home buyers and sellers provides insight into detailed information about their experiences with this important transaction.

The infographic below highlights some characteristics of buyers and sellers in 2017. If you want to read the entire NAR Buyer and Seller Profile report, click here.

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ShowingTime Mobile App: 3 Features You Might Not Know About

The ShowingTime Mobile App allows you to request and confirm showings, manage showing feedback and share listing activity reports with sellers. Here are three additional features of the ShowingTime Mobile App you might not know about:

Snapshot
A “snapshot” of all showing activity on an agent’s listings can be viewed within the Listing Activity Report (LAR). It’s the first thing agents see when opening the LAR and shows basic listing information, the current MLS status and showing statistics.

Here’s how: Open the LAR and the snapshot will be the first thing you see.

Send an announcement
Rather than needing a home or office computer, agents using the ShowingTime Mobile App can send an announcement on their listing straight from the app. Examples of announcements include price-change emails or a message to all showing agents who have viewed the property in the last 180 days. (Note: Agents can opt out of receiving such communication.)

Here’s how: Click “send” at the bottom of the main LAR screen, which will show the option to either “Share Activity Report” or “Send Announcement.”

Manage your buyers
You can choose to add a new or existing buyer while scheduling a showing on the mobile app. This helps ensure all properties and buyers are correctly matched together.

Here’s how: Search for the listing you want to show and continue as normal before selecting/adding a buyer to the showing.


Did You Know Archive Want to check out older Did You Know articles? Click here to view the archive of previous Did You Know articles on the NorthstarMLS Blog & Archive.

There is a common misconception that MLS’s make money off of broker/agent listings by selling them to third party companies. NorthstarMLS does not and never has sold agent listings to Zillow, Trulia or any other company. Period.

Any listings appearing on these sites that are sent by NorthstarMLS is done so at the direction of the broker of the firms to which the agents/NorthstarMLS subscribers belong.

Our role is a convenience for the broker in that listings they submit to the MLS are accurate, complete and up-to-date. This means that when Zillow or similar sites get NorthstarMLS feeds, they are getting almost “up to the minute” additions and changes that the broker (or their agent) do not have to re-enter and maintain. Also, we were able to negotiate fair display and other terms that individual brokers might not be able to get on their own.

NorthstarMLS recently announced its involvement in the National Broker Public Portal initiative (BPP), which was founded by brokers all over the country along with MLS’s to create a consumer home search experience provided by real estate professionals, as opposed to media companies like Zillow and Realtor.com.

The BPP selected Homesnap as its technology provider and the Homesnap product is available today to more than 500,000 agents across the country through their MLS. NorthstarMLS is in that group.

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On Facebook? Become a Down Payment Insider! 

Are you working with first-time homebuyers? Do you want to? Join Down Payment Resource’s new Down Payment Insiders Facebook Group for real estate pros interested in marketing ideas for reaching first-time homebuyers and understanding the ins and outs of down payment programs.

This past May, we announced that NorthstarMLS subscribers now have access to a new lead-gen tool from Down Payment Resource called Down Payment Connect. It’s a new way to quickly match clients and prospects to down payment programs they may be eligible for.

Click here to request to join the DPR Facebook community group today and start reaching first-time buyers!


Did You Know Archive Want to check out older Did You Know articles? Click here to view the archive of previous Did You Know articles on the NorthstarMLS Blog & Archive.

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Did you know that the Realtors Property Resource (RPR) app can help answer some common consumer questions you probably hear frequently?

RPR (a NorthstarMLS core service) put together a list of the top 12 reported ways that agents are using the RPR app to educate their buyers. We’ve highlighted a few of them below. View the full list of RPR’s common consumer questions here.

“Can we see that house right now?”
While checking out the property on RPR’s app, look to the Listing Details section to find Showing instructions. Also to contact the listing agent, tap on the Call Agent button found at the bottom of the property details screen, which immediately initiates a call to the listing agent.

“Is this home in a flood zone?”
The data platform’s app displays flood zone data as designated by FEMA. A high-risk area has a 1 percent or greater annual chance of flooding and a 26 percent chance of flooding over the life of a 30-year mortgage. A moderate-risk area is between risk limits of a 100-year and 500-year flood. See Location Details while in Property Details.

“There’s a for-sale-by-owner. Can we check it out?”
Before yielding to the instinctive Realtor® cringe we all get when presented with FSBOs, first, smile, then pull up the RPR app on your phone. Within seconds, your phone’s GPS will identify your location and specifically the FSBO home. Click on the property’s icon to reveal everything your client wants to know, including the RVM, sales history, photos, owner info, and more.


Download the RPR app on your smartphone, iPad or tablet today and be prepared to respond to your client’s questions tomorrow! Use your devices’s location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, market trend info and more.


Did You Know Archive Want to check out older Did You Know articles? Click here to view the archive of previous Did You Know articles on the NorthstarMLS Blog & Archive.

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Have you worked with a client that is in the market for a greener, more sustainable home? You’re probably not alone if you answered “YES.”

Over half of REALTORS® recently surveyed in the National Association of REALTORS® (NAR) REALTORS® and Sustainability report say consumers have an interest in sustainability as it pertains to real estate – homes that have features intended to conserve natural resources (for example: solar panels). NorthstarMLS Matrix has energy efficiency fields, such as Green Certification and HERS Score, and several energy-efficient features that might appeal to your “green” buyer.

NAR recently surveyed its members pertaining to sustainability issues facing their industry. Here are some key findings:

  • Forty-three percent of respondents report their MLS has green data fields.
  • Seventy-one percent said that energy efficiency promotion in listings was very or somewhat valuable.
  • Fifty-six percent of respondents find clients are at least somewhat interested in sustainability.
  • Sixty-one percent of respondents are comfortable answering clients’ questions about home performance.
  • Eighty percent said that solar panels are available in their market. Forty-two percentsaid solar panels increased the perceived property value.
  • Twenty-seven percent of agents and brokers were involved with 1 to 5 propertiesthat had green features in the last 12 months.

You can read the full REALTORS® and Sustainability report from NAR here.

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Infosparks Metric Spotlight: Months’ Supply of Inventory

Months’ Supply of Inventory (MSI) is a calculation that quantifies the relationship between supply and demand in a housing market. If new homes stopped entering the market, how many months would it take to burn through all of the homes currently available for sale? MSI answers this question.

Typically, MSI is calculated by dividing the current month’s inventory figure by a rolling 12-month calculation of pending sales. It’s also possible to use monthly pending sales, monthly closed sales or rolling 12-month closed sales, but Infosparks (a NorthstarMLS core service) uses the rolling 12-month pending sales figure to adjust for seasonality and to retain the forward-looking, predictive nature of pending sales rather than the past-oriented closed sales figure.

Often, MSI is mistaken for an inventory-only related metric. MSI is related to inventory but is not solely impacted by inventory. It speaks to the relationship between inventory and buyer activity.

Generally, a balanced market will have an MSI between 4.0 and 6.0 months. If MSI is displayed as less than 4.0, sellers have gained asking power. If MSI gets above 6.0, buyers have gained negotiation power.


Did You Know Archive Want to check out older Did You Know articles? Click here to view the archive of previous Did You Know articles on the NorthstarMLS Blog & Archive.

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Google Says Real Estate Industry Was Most Targeted by Malware in Q1 2017

A recent analysis of Gmail customers by Google found that the real estate industry received more spam with malicious links or attachments than any other business sector in the first quarter of 2017.

Additionally, the report found that real estate businesses receive 10 times more spam with malicious links or attachment than organizations in healthcare and sciences. Google says it wants to expose email attack trends to highlight notable differences between industries so that security pros can tailor defenses to these threats.

If you receive an email that seems strange, remember the old saying, “when in doubt, throw it out!”

View the entire Google Q1 2017 analysis here.

Can you catch the phish?
One in four Americans took the bait in this phishing quiz by ESET & NBC’s TODAY Show. See how you stack up. Take the quiz.

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