Tip of the Week for 12/2

New Craigslist Policies Affect Real Estate Listings
If you haven’t heard by now, Craigslist made significant changes to its posting guidelines in November that greatly impacts the way real estate professionals use the online classifieds site. Craigslist made these adjustments in an attempt to control spam. If you’re using Craigslist to market your listings – either through their website or the NorthstarMLS Share My Listings Widget, take a look at how to conform to these new guidelines.

What Changed?
HTML Several HTML tags (A, IMG, FONT, TABLE, DIV, SPAN and CENTER) are no longer allowed. While you can still bold and italicize your text, users can no longer change the color or add special fonts to text – ALL text is black and backgrounds are white. Embedded clickable links and photos are no longer supported in Craigslist postings. This means no more clickable links directing visitors to your site. Consumers must now copy and paste all URLs from your posting into their address bar of their Internet browser.

So while you can’t say: “See more of 1234 Main Street here [clickable link],” you can say: “Find out more about 1234 Main Street by visiting my website at http://www.ryansrealestate.com/1234MainStreet.”

Example of what a ‘new’ CL posting might look like (screen shot):

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PHOTOS If you’re using photos in your posting, you must use Craigslist’s image posting tool and a max of 12 images can be uploaded per posting/ad. Embedded photos are no longer supported with the retraction of the “IMG” HTML tag. This means if you were embedding your company logo into your posting, you’ll have to find other text-based ways to market yourself.

* Note: The NorthstarMLS Share My Listings Widget has been modified to reflect Craigslist’s new policies.

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